Fuman

Fuman

New Zealand

Fuman is a design studio devoted to building the good fortunes of great brands everywhere

FU means good fortune. Good fortune is not luck, but a balance of intent & serendipity. Mastery & naivety. Careful planning & freedom of creativity. At Fuman, we believe that good fortune is designed.

Established in 2003, Fuman is a design studio devoted to doing things differently. We specialise in crafting brand identities, packaging, communications, digital, and experiential design solutions across all industries. We do this with a unique blend of emotional intelligence, strategic guidance, and an ‘always creative’ approach to everything we do.

After two decades of growth, five studio relocations, and enough coffee to fuel a small nation, our passion for transforming brands forever remains the same; to be thoughtful, nimble, and completely uninhibited creatively.

We believe that brand has the power to create real and lasting transformative change. Get in touch to find out how we can help you too.

Projects

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