newkid

newkid is a creative company for brands that want to be somebody. Our name captures how we think, who we partner with, and the critical moment we’re built for. We’ve all been the new kid, standing outside the front doors wondering: “Am I going to be a nobody or somebody?” The same is true for brands who want to get noticed. It only takes 7 seconds to make a first impression. We make sure clients don’t waste theirs; creating complete brands and memorable campaigns that define, challenge or change categories.

Our brands are built to make an impression from the very first day. We work in two phases: 1) creating a brand’s Complete Identity Manual which includes everything from positioning to visuals, 2) developing the First Impression which translates the brand out into the world. Since our launch in 2021, we’ve partnered with ventures across tech, CPG, food, and more.