Acrylicize

by ABOUD + ABOUD

Acrylicize announced today that it has completed a major rebranding, along with revamped service offering and an impressive portfolio of clients.

The rebrand itself has been designed by Alan Aboud, noted for designing the iconic Paul Smith “stripes”, and the website design has been spearheaded by Bureau for Visual Affairs, the team behind the It’s Nice That website and Damien Hirst’s digital archive.

“The studio aims to blend fine art with brand identity, and has built a platform to celebrate the Joy of Expression - a notion that lies at the heart of our purpose,” James Burke, international artist and founder of Acrylicize, said of the studio, now in it’s 19th year.

This new identity has been established off the back of a particularly exciting year for the studio, opening a new location in New York, whilst growing teams in both London and Seattle, always allowing room for creativity and never having their work pigeon holed within a specific style or single industry. Alongside continued relationships with renowned clients including Spotify, CocaCola, Google and Nike, 2022 is set to be the studio’s busiest year yet. Through the new branding Acrylicize have introduced the Create / Curate / Activate offering, blending bespoke studio designs with curated collections by global artists, as well as events and amplifications to help clients connect their people to their spaces - whether in the workplace, hospitality or public realm.

The “trips” are used in various formats throughout the identity to highlight the 3-Dimensionality of their work and universe, and can be used as an overlay, interwoven through film and photography, as windows or a mask, and as a lens over imagery. The website also incorporates a restrained use of colour, demonstrating nothing but the essentials, as well as a playful use of materials and restrained use of the word Acrylicize - allowing the work to speak for itself.

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