A new roadmap for how high-design connects far-reaching locations with a single visual language. An intriguing address, a non-sequitur name, Avenue Road evokes somewhere you can’t put your finger on. A design destination born from a desire to cultivate meaningful relationships between makers and design devotees. We worked closely with the Avenue Road team and founder Stephan Weishaupt to create an elevated expression that suits and conveys who they are today. By defining the role of each identity element more clearly we were able to demonstrate a greater level of intention, narrative and visual sophistication with all touchpoints.