Bark

Bespoke and off-the-shelf

Bark started off as a side project providing off-the-shelf furniture. The business addresses a market where consumers are looking for well-designed products that can be produced to size without the bespoke price tag.

Using CNC machining, Bark are able to build furniture on demand out of existing models from their catalogue. This means that production runs more efficiently for both time and materials — production doesn’t need new designs, while Bark doesn’t need an inventory of furniture pieces.

The shape of the wordmark was inspired from wood panels cut out of CNC machines, while the holes within the letters B and R are a direct reference to holes drilled for dowel pegs that help keep assembled furniture together.

The bespoke wordmark is distinct, young and approachable and lends itself to adaptability with a B icon that can sit equally distinct in different contexts.