Double Clutch

Double Clutch is the content platform for the classic car connoisseur. Capturing the craftsmanship and creativity that inspired every wheel and wing, created to share the stories of classic luxury cars and the lives they have driven with them.

The identity draws inspiration from the retro automotive world, blending the aesthetics of classic cars with a contemporary sensibility.

Typography, color, and layout work together to evoke a sense of vintage elegance and sophistication, capturing both the heritage and enduring beauty of classic automotive design.

Beyond visual identity, the brand applies its ethos to product design, drawing inspiration from high-end fashion to create bespoke accessories, apparel, and lifestyle goods for a new generation of classic cars enthusiasts.