CI, stationery and image-newspaper for lighting manufactory Formagenda. Having built a reputation since 2006, their timeless and elegant products are processed on the highest level and hand-finished to perfection. In close collaboration with the client, we created a bold graphic language for print and digital tools. Bright yellow geometrical shapes underline the theme in a strict way. These plus crop marks as graphic elements define grids and highlight spots. Lots of white space adds to the idea of light being the central element to a white cube. Reduced and pure imagery merges with the bold logotype and lets it appear in different shades.