The team at Huch had a mission to create a collection of architecturally-designed cabins that would provide relaxed luxury in the wilderness, shine a light on the local community, and enhance visitors’ relationship with nature.

The brand is built around a simple wordmark, embedded with a visual reference to the traditional pitch roof house. This device is also used to present imagery, messaging, and function as a stand-alone logomark. A rich, nostalgic palette evokes traditional outdoor experiences and warm, inviting language encourages visitors to step away from the everyday, offering them a place to slow down and switch off, and reconnect.

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