KN Crowder (KNC)
Established in 1952, KN Crowder (KNC) is a family-run business specializing in the design and manufacturing of quality architectural sliding doors and entranceway hardware. Over the past 70 years, KNC has set a new industry standard, becoming the Canadian leader in providing precision-crafted entranceway hardware for high-end hotels, restaurants, commercial and residential projects.
Looking to grow their market-share in the US, and be recognized internationally as a category leader, KNC reached out to LG2 to define their positioning as well as completely redesign their brand identity. With a client roster of architects and interior designers, the objective was clear: elevate the brand to more accurately express the precision, quality and attention to detail brought to every KNC product. Crafting a warm and confident brand language was also an important consideration as the Crowder family has always put customer service and relationships first.