Machiaveli
by by LOTIPA
This visual identity project was created to celebrate 30 years of Machiaveli Law Firm, a brand that seamlessly blends tradition, excellence, and innovation in the legal field. The visual concept captures not only the firm’s remarkable history of dedication and achievements but also its forward-looking vision for the years ahead.
At the core of the identity lies a symbol that represents the paths taken over three decades, embodying the firm’s commitment to integrity and transparency. Key graphical elements, such as the timeline and milestone dates, are strategically incorporated to highlight pivotal moments in the brand’s journey. The minimalist and timeless design establishes a sophisticated visual language that bridges the past, present, and future, inspiring trust and reinforcing the brand’s credibility.
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