The photographs of Max Manavi-Huber evolves from his passion for motion & emotion. Inspired by Max's love for analog photography, the logo is based on the simplified shape of analog film frames. Designed in portrait & landscape format for optimal usage. The initials M M H blur smoothly with the surrounding logo elements, highlighting the topic of depth of field. On the website, the arrangement & structure of the the images is derived from the logo, a numbered index highlights the character of an analog negative. The resulting visual language reflects Max's approach to his work, an identity that is reduced to the essentials but still communicates a sense of harmony & authenticity.