Minc

Minc builds start-to-finish custom luxury homes in Southern California. By controlling the building process through financing, design, and construction, they can focus on what matters: creating houses with a sense of belonging so people can make homes from them.

Yonis worked with Minc’s founder, David Minc, to create a new brand strategy focused on the company’s transparency, customer loyalty, and luxury market. The brand identity finds a visual balance between reliability and precision that fits all parts of the building process but always speaks from a place of quality and sincerity.