Peden + Munk

by Lundqvist & Dallyn

We aimed to create a website that is both user-friendly and visually appealing, allowing visitors to browse through Peden + Munks' photography work with ease. Since most of the photography is related to food and lifestyle, we opted for a custom typeface that is clean, sharp, and complemented by fresh colors throughout the site. We aimed to generate excitement and curiosity among users while showcasing the stunning work.

Peden & Munk commissioned a unique custom typeface to enhance their brand identity in all their photography. This approach ensured a consistent feel and structure across all their visuals, as well as ownership of their brand. While the glyphs vary in width, they maintain consistent spacing, creating moments where the type interlocks, particularly in their names.

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