Sprig by Kohler
by Zeus Jones
Zeus Jones partnered with Kohler to carve out a niche in the wellness space for their promising new aromatherapy product, Sprig. Much more than a simple bathroom gadget, Sprig offers a new approach to self-care and gave Kohler an opportunity to launch a direct-to-consumer brand that brought the company into new conversations around wellness.
After diving deep into the world of wellness and its hurdles—such as lack of time and self-care fatigue—the Zeus Jones team worked closely with Kohler to create a business strategy, name, identity, packaging, and ecomm site to support Sprig's launch.