Stan's Grill
In alignment with the brief, our creative journey began with colours selection and then moved into their logotype. We designed it opting for bold letterforms to convey the strong flavors that comes with street food. To infuse a sense of liveliness, we paired this with a solid and playful serif font. Our choice of colours was inspired by the fire that gives this brand life, complemented by two illustrations, the Chevapi Man and The Flame, both give personality and tone.
For brand consistency, we created Social Media templates that have a playful element paired with the main font. This comprehensive branding package also included a style guide, complete with mockups of packaging, t-shirts, merchandise, signage, and stickers, providing a cohesive and engaging brand identity for Stan's Grill.
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