T: Labs is an innovation hub within Swedish tech company Transcom, where ideas are captured and explored through a structured process for experimentation. Our task was to create a visual identity that was relatable, yet distinct from the mother brand.
Transcom’s visual identity is based on four graphic elements: Dots, rectangle, line and circle. The starting point for T:LABS new identity was creating a tool in which participants could experiment with these. By using an intuitive interface, unique design elements can be created at any time, giving lots of room for individualization and variation.
The wordmark is built around the same idea, where each letter is distorted using similar techniques. Finally, we incorporated these new letters into Transcom’s existing typeface. Ensuring that T:LABS stands out and grabs your attention.