The Swaddle

The Swaddle is an independent media publication for young Indians, providing a nuanced, balanced perspectives on news, culture and current events, helping their readers form an educated opinion. Their unique approach to content creation has seen them grow over the years as demand from curious and voracious young Indians also grew, to now offer a production arm for brands.

“We are so much bigger that our site feels.” This was the problem projected to us by The Swaddle’s founder in our first workshop. The challenge was twofold - they had both outgrown their previous brand identity, and their website no longer served the needs of the evolving business.