Locomotive

To announce the new visual identity of Locomotive, a digital design agency based in Montreal, Baillat Studio produced a manifesto video that cryptically reveals the agency's leitmotif: "Design and Code are only tools". The new brand image is built in front of the viewers as two printers, one 3D and the other paper, print glyphs related to the world of ferociousness and Montreal, central elements of the new identity. These glyphs are also staged in typographic animations and by projections on humans.